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Breaking Down Barriers: How Prune is Supporting Women's Access to Mobile Connectivity

March 8th marks International Women's Day. As we celebrate women's social, economic, cultural, and political achievements, we must also acknowledge the work that remains to be done to achieve gender equality. One area where women still face barriers is in accessing mobile connectivity. This year's theme, "digitALL" focuses on the impact of digital technology on women's lives and their role in shaping the digital world.

At Prune, we believe that everyone should have access to mobile connectivity regardless of their gender. Unfortunately, the reality is that many women in India do not have a SIM card in their name, which can limit their access to communication and other essential services. As we celebrate International Women's Day, we want to share how Prune is breaking down these barriers and empowering women with mobile connectivity.

The Ratio Discrepancy

Having access to a mobile phone and connectivity is crucial for women's empowerment and economic participation. It allows women to stay connected with their families, access information and services, and conduct business. Research done by McKinsey Global Institute has shown that increasing women's access to mobile phones could add up to $12 trillion to the global economy by 2025.

However, in India, women are far less likely than men to have a mobile phone. According to the GSMA Mobile Gender Gap Report 2022, women are 7% less likely than men to own a smartphone, and 16% are less likely to use the internet. This gap is even wider in rural areas, where only 23% of women have access to a mobile phone. One reason for this gap is that many women face cultural and social barriers preventing them from accessing mobile phones, including restrictions on mobility and limited access to financial resources.

At Prune, we recognize that these barriers exist, and we are committed to addressing them. We believe everyone should have access to mobile connectivity, regardless of gender, and we have developed a solution that makes it easier for women to obtain a SIM card.

90-Minute Door-to-Door SIM Delivery

One of the ways that Prune is breaking down barriers is through door-to-door SIM delivery service. Our process is simple and hassle-free. Women can visit our website or download our app to order a SIM card online. First, they have to select a network provider, like they might choose to buy a new JIO prepaid SIM. They then have to choose their desired plan and provide their address. Our delivery team will then contact them and deliver the SIM card directly to their doorstep. The delivery person will also help the women activate the SIM card and set up their phones, making the process even easier.

This service has also immensely benefited working women who may not have the time or resources to visit a mobile store. By eliminating the need to visit a store physically, we are making it easier for women to obtain a SIM card in their name, which can open up a world of possibilities for communication, education, and access to services.

Our Values

At Prune, we believe that our commitment to breaking down barriers and empowering women is a key part of our goals. We are not just a platform for networking needs but a company actively working to impact our communities positively.

Through our door-to-door SIM delivery service, we are not only empowering women with mobile connectivity, but we are also demonstrating our commitment to customer service and innovation. We believe that we can bridge the connectivity gap by putting our customers first and developing innovative solutions to address their needs.     

Conclusion

As we celebrate International Women's Day, we want to reaffirm our commitment to breaking down barriers and empowering women with mobile connectivity. We stand with the theme of this year’s women’s day, DigitALL: Innovation and technology for gender equality!

Our door-to-door SIM delivery service has already made a significant impact, and we are committed to developing innovative solutions that address the unique needs of our customers.

At Prune, we believe that mobile connectivity is a fundamental human right, and we will continue to work towards making it accessible to everyone, regardless of gender or socioeconomic status. By doing so, we hope to create a more inclusive and connected world for all.

To know more about Prune, visit our Website or download the App now!