Apple discontinues its once revolutionary music player iPod. Here's why the company decided to put an end to it - Prune
The California-based tech giant Apple has brought down the curtains on its iconic device - the Apple iPod Touch. The lineup of compact and sleek music players was a rage in the early 2000s and had a successful run in the market for almost 20 years. And not to mention, the iPod made way for the eventual demand for the iPhones.
Here's the official statement made by Greg Joswiak, Apple's senior vice president of Worldwide Marketing: "Music has always been part of our core at Apple, and bringing it to hundreds of millions of users in the way iPod did impacted more than just the music industry - it also redefined how music is discovered, listened to, and shared. Today, the spirit of the iPod lives on. We've integrated an incredible music experience across all of our products, from the iPhone to the Apple Watch to the HomePod Mini, and across Mac, iPad, and Apple TV. And Apple Music delivers industry-leading sound quality with support for spatial audio - there's no better way to enjoy, discover, and experience music."
Touted to be the base iPhone version without the calling feature, the current generation of iPod Touch is up for sale while supplies last. It was the last model in the iPod lineup that had carried on the music legacy so far, which has now come to an end.
The iPod Touch was rolled out in 2007 by late Apple co-founder Steve Jobs, and millions of units were sold around the world soon after its grand launch. It was a breakthrough product for Apple as it helped the company carve a niche in the music and tech industry. For people, there was nothing better than having a portable device that carried thousands of songs that one can listen to on the go.
However, the iPod soon began to see the last of its days after the launch of the iPhone, iPad, Mac, and others. With the growing popularity of devices packing all-in-one features, the iPod's days were numbered. The company slowly began to remove the models from its list, starting from iPod Classic to now ending with iPod Touch. But there's no denying that it helped set a path for the other successful products that Apple's revenue now thrives with.
The iPod touch lasted as long as it could, but as the company says, the music and its spirit will live on through the other Apple devices.
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