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eSIMs to Grow from 150 Million to 2.5 Billion Users by 2028: Report


The traditional SIM card, a staple in our phones for decades, might soon become a thing of the past. Wonder why?

eSIM (embedded SIM) is a groundbreaking technology revolutionizing the mobile landscape. While only 150 million users currently use eSIMs compared to the 8.9 billion cellular subscriptions globally, the Spotlight report by CCS Insight predicts a significant shift in the coming years. This shift promises to empower users, streamline mobile experiences, and benefit the environment.

Why Were Operators Wary?

Mobile network operators (MNOs) initially viewed eSIMs with suspicion. They feared losing control to tech giants like Apple, increased competition, and potential revenue loss from roaming charges. However, the tide has begun to turn.

Apple's Bold Move: The eSIM Catalyst

The launch of the first eSIM-only iPhone 14 in the US market in 2022, and recently, Apple introduced the M2 iPad Air and M4 iPad Pro cellular versions, exclusively featuring eSIM technology, marked a turning point. Initially available in the US market, these iPads models are expected to roll out worldwide, reflecting Apple's commitment to embracing eSIM technology. With users forced to adopt eSIMs due to the lack of a physical SIM slot, MNOs had no choice but to adapt and support eSIM technology.

Advantages of Using eSIM

For users, eSIMs offer numerous advantages beyond the simple convenience of eliminating the tiny plastic SIM card:

- Effortless Onboarding: No more waiting for physical SIM cards or dealing with activation hassles. eSIMs make the process for new customers faster and smoother.

- Freedom of Choice: Switch between network providers with ease! eSIMs allow you to choose the best data plans and services that fit your needs, fostering a more competitive mobile market.

- Eco-Friendly: Eliminating physical SIM cards reduces plastic waste, contributing to a more sustainable mobile ecosystem.

- Travel Made Easier: Roaming nightmares are a thing of the past. With eSIMs, you can seamlessly switch to affordable local data plans abroad, saving money and frustration.

Growth and Cost Savings

CCS Insight predicts a significant rise in eSIM-compatible phones, increasing from 1 billion at the end of 2023 to 2.5 billion by 2028. Both Apple and leading Android manufacturers will drive this growth. The report also estimates industry cost savings exceeding $3 billion by 2028, potentially leading to more competitive plans for users.

Bridging the Awareness Gap: Education is Key

Despite the promising future, a major hurdle remains—user awareness. The CCS Insight study revealed that only 40% of participants in developed countries had even heard of eSIMs. Mobile operators and tech companies need to educate users about the benefits and ease of use of eSIMs. Here's where tech journalists come in! By creating informative and engaging content, we can help bridge the knowledge gap and empower users to embrace this transformative technology.

The eSIM Revolution: A User-Centric Future

eSIM technology offers a more convenient, flexible, and cost-effective mobile experience. As an early adopter, you can benefit from a future where switching plans, roaming internationally, and managing your mobile experience becomes a seamless and empowering process. However, the industry needs to focus on user education to ensure a smooth transition for everyone.

Embrace the Future But With Guidance

While eSIM technology is still in its early stages, the future looks bright. By working together, the mobile industry and tech journalists can empower users to unlock the full potential of eSIMs, paving the way for a more streamlined and user-centric mobile future. Are you ready to ditch the physical SIM card and join the eSIM revolution?

Driven by the belief that connectivity is a fundamental right, Prune Digital Consumer Pvt Ltd. aims to bridge the gap between technology and accessibility.  Prune Travel eSIM offers network connections in 190 countries globally, allowing your phone to connect to cellular networks worldwide, helping you stay connected seamlessly and stress-free while you travel.